Color is the language of expression

Customers often ask me what my favorite color is.  Thankfully there is no wrong or right answer to that question.  I personally do not have a favorite color.  There are a lot of variables that go into answering that question.  It depends on the mood I am in, which room the color will be in, the lighting in the room, the color of the static objects in the room, etc. 

Color psychology says different colors affect our moods differently.  Colors also have different meanings in different cultures.

Red:  The most emotionally intense color, stimulates faster heartbeat and breathing.  The color of love.  Warm color which stimulates appetite (McDonalds, Burger King)

Blue:  Peaceful, tranquil, opposite of Red.  Blue causes the body to produce calming chemicals.  People are more productive in blue rooms.  Often used in bedrooms.  Symbolizes loyalty.  Cold color

Green:  Symbolizes nature, calming and refreshing.  People waiting to appear on TV sit in the “Green Room.”  Hospitals often use green to relax patients.  Green is the easiest color on the eye and can improve vision.  Signifies wealth (color of money).

Yellow:  Cheerful sunny yellow is an attention getter.  While it is considered an optimistic color, people lose their tempers more in a yellow room and babies cry more.  It is the most difficult color for the eye so it can be over-powering it over used.  Yellow enhances concentration, hence its use for legal pads.  Also speeds metabolism.

Purple:  Color of loyalty and luxury, wealth and sophistication.  Rarely found in nature.

Brown:  Solid and reliable.  Color of earth and abundant in nature.


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